Taiwan instant noodles 結果共2筆

Taiwan’s instant noodle industry has achieved impressive sales, reaching an annual output value of NT＄14 billion. This year alone, consumers in Taiwan have consumed around 900 million packets of instant noodles. Market research conducted by noodle manufacturers reveals that beef and seafood flavors are the preferred choices among Taiwanese consumers. In order to stay competitive, noodle companies continuously innovate their marketing tactics, introducing new flavors, prize draws, and strategic partnerships. The iconic ＂Hong Shao Beef Noodle Soup＂ and ＂Spicy Seafood Noodle Soup＂ from a well-established Taiwanese instant noodle brand have experienced a significant increase in sales, surpassing the million-packet mark. This success can be attributed to a collaboration with a popular food television series. To celebrate this achievement, the brand has joined forces with a lifestyle app to launch a lottery with a guaranteed 100% winning rate, providing customers with an additional incentive to enjoy the comforting warmth of a bowl of instant noodles.

Taiwan’s Uni-President sees steady sales in 2023, despite a 13.6% surge in 2022. As consumer interests evolve, noodle makers must adapt to maintain their market share. Explore how they are facing tough competition and embracing new sales channels.